Challenge:
PredictIQ, a mid-market SaaS platform for sales forecasting, was producing content regularly but saw little organic growth. Their site structure was cluttered, keyword targeting was inconsistent, and blog posts lacked conversion paths.

Strategy:

The Brand Loom conducted a full SEO audit, uncovering crawl inefficiencies, cannibalized keywords, and low-performing pages. We rebuilt their content strategy around high-intent search clusters and introduced conversion-focused internal linking between informational and product pages.

Execution:

• Performed a full site restructure with improved navigation and URL mapping.
• Rewrote 60+ articles to align with buyer intent and pillar topics.
• Implemented schema, fixed technical SEO issues, and created optimized CTAs.
• Built a data dashboard to monitor performance and conversion rate by keyword group.

Results:
✅ 214% increase in organic traffic in 6 months
✅ 3x more qualified demo requests
✅ 40% shorter sales cycle through improved content relevance

Challenge:
Apex Legal Group had a strong reputation offline but struggled with online visibility. Their content was too broad, technical SEO was neglected, and most blog traffic wasn’t converting into consultations.

Strategy:

We focused on intent-driven SEO and local authority. By creating targeted content hubs for each practice area and improving technical site health, we helped them rank for commercial-intent searches in their region.

Execution

• Conducted keyword and competitor analysis for 5 service areas.
• Built local landing pages optimized for service + city keywords.
• Introduced a new blog structure linking educational articles to service CTAs.
• Added review markup, site speed improvements, and conversion tracking.

Results:
✅ 120% increase in organic sessions in 4 months
✅ 78% improvement in lead conversion from organic traffic
✅ Top 3 ranking in Google local results for 8 high-value keyword

Challenge:
Renew Clinics operated across 12 locations but struggled with local SEO consistency. Duplicate listings, mismatched NAP data, and unoptimized location pages were suppressing their map pack visibility.

Strategy:

The Brand Loom developed a unified local SEO framework. We standardized all location data, optimized each Google Business Profile, and built content to strengthen local authority and service relevance.

Execution

• Cleaned up 200+ citations across major directories.
• Built 12 optimized location pages with unique local content.
• Integrated call tracking and appointment analytics into Google Business dashboards.
• Created ongoing review-generation workflows.

Results:
✅ 50% increase in map pack visibility
✅ 40% growth in phone inquiries within 3 months
✅ Consistent brand presence across all 12 markets

Challenge:
Luma Living, a growing e-commerce brand for home essentials, had solid products but weak search visibility. Most of their organic traffic came from branded searches, and their product descriptions weren’t ranking for non-branded, high-intent terms.

Strategy:

We developed a product-led content strategy, pairing technical SEO with keyword-driven storytelling. Each category page was optimized for search intent and enriched with educational content to improve engagement and conversions.

Execution

• Optimized 150+ product and collection pages with new metadata and structured content.
• Built topic clusters for lifestyle and product-use blogs.
• Implemented schema markup for reviews and availability.
• Introduced seasonal content campaigns tied to buying behavior.

Results:
✅ 95% increase in organic revenue in 5 months
✅ 60% rise in repeat customer visits
✅ 30% lower bounce rate on product pages

Challenge:
VitalSense, a digital health startup, had strong PR coverage but poor keyword rankings. Their content lacked consistency and wasn’t optimized for the medical or compliance-based search queries their audience used.

Strategy:

We created a compliance-friendly content framework that aligned scientific accuracy with SEO best practices. Then we optimized their site architecture for faster indexing and developed long-form educational content targeting clinicians and patients.

Execution

• Technical audit and mobile speed optimization.
• SEO-compliant content templates for medical topics.
• Strategic backlink outreach to credible health publishers.
• Structured data for medical entities and FAQs.

Results:
✅ 175% increase in organic sessions in 4 months
✅ 2.5x growth in demo requests
✅ Ranked in top 5 for 20+ industry-specific health tech keywords

Challenge:
LearnLab’s blog was generating traffic but no conversions. Their content wasn’t targeting search intent for online courses, and most posts weren’t linked to landing pages or lead magnets.

Strategy:

We mapped their top-performing content to the buyer journey and re-engineered their keyword strategy around course-specific terms. Then, we rebuilt CTAs, landing pages, and automated lead capture workflows.

Execution

• Optimized 80+ blog articles and added internal links to course pages.
• Built lead magnets for “Free Lesson Previews.”
• Launched SEO-driven email nurture series.
• Implemented conversion tracking for course sign-ups.

Results:
✅ 140% increase in organic traffic in 90 days
✅ 3x growth in course sign-ups from organic sources
✅ Top 3 rankings for “best online Vocational courses”

Challenge:
PropLink, a real estate management software company, struggled to attract qualified leads from organic search. Their site ranked for irrelevant terms and lacked local optimization for property markets.

Strategy:

We redesigned their keyword targeting to focus on high-intent B2B searches and built city-based landing pages optimized for real estate investors and agencies.

Execution

• On-page optimization for 100+ service and location pages.
• Built content pillars for “property analytics” and “tenant management.”
• Added internal links between blog, pricing, and demo pages.
• Created local backlinks and structured data for software listings.

Results:
✅ 190% increase in qualified inbound demos
✅ 85% more organic conversions
✅ 60% lower cost per acquisition compared to paid ads

Challenge:
StratEdge Partners, a management consulting firm, relied heavily on referrals and networking for new clients. Their website ranked for almost no competitive keywords, and their thought leadership content wasn’t optimized for discovery.

Strategy:

The Brand Loom developed a content and SEO strategy designed to position StratEdge as an authority in leadership and operations consulting. We built a pillar content framework around their core services and optimized their site for lead-generating keywords.

Execution

• Created pillar pages for each consulting service vertical.
• Rewrote key blog posts to target industry pain points and decision-maker keywords.
• Added schema and structured markup for services and reviews.
• Implemented LinkedIn content repurposing for organic engagement.

Results:
✅ 160% increase in organic traffic in 5 months
✅ 2x more qualified B2B leads per month
✅ 60% increase in average time on page (content engagement)

Challenge:
HavenStay Hotels was expanding into multiple regions but struggled to appear in local and travel-related searches. Their site lacked proper local schema, consistent branding, and content targeting for each destination.

Strategy:

We launched a full SEO localization campaign to boost discoverability across travel and booking searches. Each location received its own optimized page with region-specific content, FAQs, and high-intent CTAs.

Execution

• Built localized landing pages for all 10 hotel branches.
• Added structured data for reviews, amenities, and local events.
• Published blog content on travel guides and local partnerships.
• Improved page speed and mobile performance for bookings.

Results:
✅ 180% increase in organic traffic to location pages
✅ 40% more direct bookings (via organic channels)
✅ 5x boost in impressions for destination-specific keywords

Challenge:
LaunchPoint Ventures, a startup accelerator, wanted to grow brand visibility and attract early-stage founders. Their content was limited, their domain authority was low, and their messaging didn’t reflect their position in the startup ecosystem.

Strategy:

We combined technical SEO improvements with content marketing built around founder intent — funding, scaling, and mentorship. This positioned LaunchPoint as a trusted knowledge hub for entrepreneurs.

Execution

• Conducted a technical SEO audit and backlink cleanup.
• Built a “Founder Resource Hub” with keyword-optimized guides.
• Created an email newsletter funnel connected to content downloads.
• Earned backlinks through media outreach and startup ecosystem partnerships.

Results:
✅ 220% increase in organic site visits
✅ 3x growth in inbound applications
✅ 2.8x improvement in domain authority within 6 months